How to Get Brand Deals on TikTok: Complete Guide for 2026
Learn how to get brand deals on TikTok even with a small following. Includes TikTok Creator Fund alternatives, brand pitch templates, rates by follower count, and deal management tips.
How to Get Brand Deals on TikTok (Even With a Small Following)
TikTok has become one of the most lucrative platforms for creator brand deals. With the algorithm favoring content over follower count, smaller creators can build audiences fast — and brands are paying attention.
But the Creator Fund pays pennies. Real money comes from brand deals.
This guide covers everything you need to know about landing TikTok sponsorships in 2026.
Why TikTok Brand Deals Beat the Creator Fund
Let's be honest: the TikTok Creator Fund is a joke.
A video with 100K views earns ~$3 from the Creator Fund. That same video as a brand deal? $500+ for a micro-influencer.
The math is clear: Focus on brand partnerships, not the Creator Fund.
Can You Get Brand Deals on TikTok With a Small Following?
Absolutely. TikTok is actually the best platform for small creators to land deals because:
Creators with 5K-10K followers regularly land deals worth $200-$1,000 per video.
Step 1: Optimize Your TikTok Profile
Before pitching brands, your profile needs to look professional.
Switch to a Creator or Business Account
A Creator account unlocks:
Write a Bio That Attracts Brands
Bad: "just vibin 🤙 follow for follow"
Good:
Teaching 50K+ people personal finance 💰
Brand inquiries: your@email.com
📍 LA | 🎬 Finance content
Your bio should include:
Add a Linktree or Media Kit
Use your link in bio for:
Step 2: Understand Your TikTok Analytics
Brands want to see numbers. Know yours before you pitch.
Key Metrics That Matter
Views per video: More important than followers on TikTok
Engagement rate:
(Likes + Comments + Shares) / Views × 100
Good TikTok engagement: 5-15% (higher than Instagram!)
Audience demographics:
Where to Find This Data
TikTok Analytics (Creator tools > Analytics):
Step 3: Build a TikTok Media Kit
Your media kit sells you to brands. Make it count.
What to Include
About section:
Performance metrics:
Audience data:
Content examples:
Services & rates:
Free Tools to Create Media Kits
Step 4: Where to Find TikTok Brand Deals
1. TikTok Creator Marketplace (10K+ followers)
TikTok's official platform connecting brands with creators.
Requirements:
Pros: Brands come to you, payment protection Cons: Higher competition, TikTok takes a cut
2. Direct Brand Outreach (Any follower count)
The best way to land deals at any size.
Where to find contacts:
3. Influencer Platforms
Platforms that connect creators with brands:
Note: Most require 10K+ followers. Direct outreach is better for smaller creators.
4. Agencies
Once you're at 50K+ followers, agencies may reach out. They:
Step 5: Pitch Brands the Right Way
Most TikTok creator pitches fail because they're generic. Here's how to stand out.
The Perfect TikTok Brand Pitch
Subject line: Specific and intriguing
Opening: Lead with value
Body:
Close: Clear next step
TikTok Pitch Email Template
Subject: TikTok video idea for [Brand]'s [product/campaign]
Hi [Name],
I make finance TikToks for Gen Z (45K followers, 350K avg views) and have a concept that could work for [Brand]'s [product]:
[2-3 sentence description of your video idea]
This style has performed well for my audience — my last brand video for [similar brand] got 890K views and 12% engagement.
Quick stats:
Would you be open to discussing a partnership?
[Your name]
Follow-Up Strategy
Track all your outreach so nothing falls through the cracks.
TikTok Brand Deal Rates in 2026
Rates vary, but here are typical ranges:
| Followers | Per Video | Series (3 videos) |
|---|---|---|
| 5K-10K | $100-$300 | $250-$750 |
| 10K-50K | $300-$1,000 | $750-$2,500 |
| 50K-100K | $1,000-$3,000 | $2,500-$7,500 |
| 100K-500K | $3,000-$10,000 | $7,500-$25,000 |
| 500K-1M | $10,000-$25,000 | $25,000-$60,000 |
| 1M+ | $25,000+ | $60,000+ |
Factors That Increase Your Rate
Types of TikTok Brand Deals
Sponsored Videos
Dedicated TikToks featuring brand products. Most common type.
Typical deliverables:
Duets & Stitches
Reacting to or adding to brand content.
Works well for:
TikTok LIVE Sponsorships
Live streaming with brand integration.
Common formats:
Brand Challenges
Creating or leading branded hashtag challenges.
Higher rates because:
Whitelisting/Spark Ads
Brand boosts your content as an ad.
Additional compensation for:
Managing TikTok Brand Deals
TikTok moves fast. Deals happen in DMs, emails, and Creator Marketplace simultaneously. Staying organized is crucial.
Common Deal Management Problems
The Solution: A Purpose-Built Deal Tracker
Once you have 3+ active deals, you need a system.
Tasuki is built for creators managing brand partnerships:
Stop losing deals to disorganization. Start free with Tasuki.
Mistakes That Kill TikTok Brand Deals
1. Not Disclosing Sponsorships
Always use #ad or TikTok's paid partnership disclosure. The FTC requires it, and getting caught can end your creator career.
2. Over-Produced Content
TikTok users expect authentic, native content. Brand deals that look too polished underperform. Match the platform's style.
3. Taking Every Deal
Brand fit matters. Promoting products you don't believe in destroys trust with your audience — your real asset.
4. Ghosting After Delivery
Send results after posting. Show engagement, thank the brand, ask about future opportunities. This gets you repeat business.
5. No Written Agreement
Always get deliverables, payment terms, usage rights, and deadlines in writing. Email confirmations count.
Quick Start: Your First TikTok Brand Deal
This week:
Next week:
Ongoing:
Ready to Land TikTok Brand Deals?
The TikTok creators who succeed at brand deals are the ones who:
Tasuki helps with the tracking — giving you a dedicated workspace to manage every partnership from first pitch to payment.
Start managing your TikTok brand deals free →
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FAQs
How many followers do I need for TikTok brand deals?
You can land brand deals with as few as 1,000-5,000 followers if your content performs well. Views matter more than followers on TikTok. A 5K account with 100K average views is more valuable than a 50K account with 10K views.
Is the TikTok Creator Marketplace worth it?
Yes, once you qualify (10K+ followers). It provides payment protection and brands come to you. But don't rely on it exclusively — direct outreach often lands better deals.
How much should I charge for TikTok videos?
A starting point is $10-$20 per 1,000 followers, but views matter more. If your videos average 200K views with strong engagement, you can charge $500-$1,500+ even with under 50K followers.
Should I DM brands on TikTok?
Email is better. Brand DMs get buried. Find the influencer marketing contact's email through LinkedIn or the brand's website and pitch professionally.
Do I need to say #ad on sponsored TikToks?
Yes, always. Use #ad, #sponsored, or TikTok's disclosure tools. The FTC requires clear disclosure, and TikTok can ban accounts that don't comply.
How long until I get brand deals on TikTok?
With consistent pitching (5+ per week), most creators land their first deal within 1-3 months. Focus on creating great content while you pitch — brands check your profile before responding.
Ready to organize your brand deals?
Tasuki helps creators track partnerships, manage deadlines, and close more deals.
Try Tasuki Free